![]() ![]() If you’re going into 2022 still wondering what DA is and what it means, you have a lot to catch up on. The higher your Domain Authority score, the more likely you will rank on SERPs – and the better your chances of winning new customers. Moz Domain Authority was created as a way for a website owner to measure how likely their website is to rank on the SERPs on a scale of 1 to 100. ![]() If you Google Domain Authority, your top search result will be from Moz – the search engine optimization (SEO) experts credited for developing the Domain Authority score. Getting your website to rank high on search engine results pages (SERPs) involves many moving parts, with one critical piece being Domain Authority (DA).
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